Global TV, Tuesday, Feb. 27: Premiere of Are You Smarter Than a 5th Grader.
Vancouver Sun, Tuesday, Feb. 27: Front page, above-the-fold article on "Do you know as much as a 5th grader," with sample questions and a synopsis of the show rules, leading to the full story on page 6.
Global and the Sun are both owned by CanWest Global. I'm sure it's a coincidence. A respected newspaper wouldn't put an ad for their own show on the front page disguised as an article, right?